Because cinema, it presumably claims, is exclusively about smooth shots. The video’s first instruction is to use a stabilizer. Selling smoke alarms perhaps? Featuring an aspiring boxer so ambitious he continues to train, even while his apartment block is burning to the ground around him… And from the billowing smoke, my guess is the subject is fire safety. This one claims to be able to tell you how in 90 seconds.īut does the result really look cinematic? To me it’s reminiscent of a 1980s TV ad.
To fill this need, there are now unending YouTube tutorials instructing you how to achieve such a look.
